Beth Fashion

Breaking up with Coach

I have had this post in my head for well over a month now and I just haven’t made the time to sit and write it.  If you know me, you know I love purses and handbags – they’re just my jam.  I don’t know why.  A few years back I started down the slippery slope of being addicted to designer bags – specifically Coach.  I was good about my habit at first, I bought my bags at consignment stores like Clothes Mentor or second hand on Ebay.  And then a friend emailed me an invitation to the Coach Factory Outlet online and well it was all over then.  It was dangerous.  But this year, something changed.

I found myself no longer drawn to that C pattern any longer.  I was finding nice bags from Thirty One, Stella and Dot, Stitch Fix and Target.  Bags that I found I got more compliments on than I ever did with my Coach ones.  Bags that were much more comfortable to carry.  Bags that were more practical and fit more with my lifestyle.  So, I slowly started selling my Coach bags and I’m pretty much done with them.  I have broken up with Coach.

I think for a number of years I felt like it was a status symbol for me.  I don’t know why.  I most definitely do not want to be like “ha, look at me, I can afford this bag.”  That’s not who I am at all.  And I’m not trying to insult anyone who does carry Coach bags and saying that is what you are doing either.  But for me, I just realized that I don’t need to have that “C” on my bag to be happy or prove myself or anything like that.

Here are just a few of my current favorite bags – stylish, functional and fun.  And that is what matters most right?


Urban Expressions from Stitch Fix


Couture Street – Jewell by Thirty One


Fashion Week – Jewell by Thirty One


Merona – Target


How Does She Do It – Stella and Dot


Merona Timeless Collection – Target

See?  Not a “C” in the bunch.  Again, I hope I’m not insulting anyone who is still a Coach fan, I totally get it. It’s just not my thing anymore and I’m feeling good about moving on!

Dear Coach, We had a lot of fun times.  You were there for me, you carried my goods for me, but it’s time for me to say goodbye and move on.  It’s not you, it’s me.  I wish you the best and I hope you provide happiness to some other ladies.  Peace Out, Beth


8 thoughts on “Breaking up with Coach

  1. I really enjoyed reading this post and it came at a good time for me. I've recently looked at my closet and thought, why did I but this? I started developing a strange, dare I say addiction, to Tory Burch and was constantly looking for the best deal. I had a moment thinking, is this who I really am? I made a HUGE return last weekend and have started putting some items up on Poshmark. I'm not saying I won't ever buy a TB something anymore, but I'm realizing the status of them item isn't important to me. You should sell your Coaches on Poshmark.

  2. I've never been one for designer things (although it does feel like a major thrift score when I find Ralph Lauren or whatever), but I will say that the two Coach bags that I own are two of my favorite bags ever. I have heard not great things about outlet stores like that–they really don't have the same quality as the real deal. I love your bags here! The crossbodys are always my fave!

  3. I kept singing "breaking up is hard to do" & thinking about BH 90210 while I read this (do you remember the episode they sang that song? With Emily Valentine? Ok, back on track…). 🙂

    I remember wanting all Coach purses growing up (HS, college) but I think that was bc they were setting the trends back then or were special, unique. Now there are so many other places you can get cute, affordable fashion that I'm really just not drawn to them anymore. And I love your faves! Cute!

  4. Whew. I'm glad you wrote this. There are so many beautiful bags out there to choose among. I really dislike Coach bags 'cause they're not that pretty and many people buy them for the wrong reasons (like status-seeking). I applaud you for looking in other directions.

  5. Although I have seen some cute Coach bags, I've never owned one and haven't ever really seen them as "me". I DID splurge on a bag this year, which is the first time I've ever done that. I don't see myself buying another $100+ bag anytime soon! That one should last me just fine 🙂 Love your collection, especially that Couture Street one–so cute!

  6. I've never been a big handbag person but even I went through a stage where I loved me some Coach. But then I realized it was more of a status thing for me (it sounds like it partially was that for you too.) But I feel like their brand and quality has diminished a lot in the past few years which also has something to do with me just being kind of meh. Now if only that could happen with Saint Laurent boots for me (that's still a yikes-worthy obsession) And if you wanted to know I had serious bag envy at every single one of the purses featured above. Even more so because they were feasibly in my budget!

  7. I feel you!!! I was swept up in that fascination, but thankfully didn't have many C print bags. I do have a few coach bags still but they are about 5-10 years old. Which I'm glad that they've held up so long!

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